Want a business degree that lets you explore your interests and build a career on your own terms?

Major in General Business

What is General Business?

A major in general business is your chance to design a business degree around what matters most to you. You’ll study key areas like marketing, management, finance, and more, then tailor your coursework to match your passion with your career path. Whether you dream of launching a startup, managing a brand, or climbing the corporate ladder, this major gives you the foundation and freedom to succeed in countless industries and business career options. You’ll graduate ready to lead, launch, and level up with versatility and real-world business knowledge. LSU offers concentrations in Business Analytics, Digital Marketing, Human Resource Management, and Information Technology Management.

Program Website

Degree Details

Admissions Info

Program Highlights

Business Residential College Live and learn with your peers in a smaller network within the larger campus, offering academic enhancement programs, classes in your residence hall, and corporate sponsored events introducing you to internships.

Award-Winning Facilities Your student experience will thrive in the award-winning Business Education Complex, featured in Architect Magazine. It’s built for collaboration, innovation, and hands-on learning for real business challenges — and for you to relax and make friends.

Elite Accreditation E. J. Ourso College of Business ranks in the top 5% of business schools worldwide with the gold-standard Association to Advance Collegiate Schools of Business International (AACSB) accreditation.

Undergraduate Research Build skills, gain experience, and strengthen your résumé by collaborating with faculty mentors on real research from day one — then showcase your work at our annual undergraduate conference, LSU Discover Day.

What You Can Do

An LSU degree opens doors to a wide range of career paths and professional opportunities. With a strong academic foundation, real-world learning, and support from a powerful alumni network, you’ll graduate prepared for success in today’s competitive job market. Whether you’re planning to work in a corporate setting, nonprofit organization, government agency, creative industry, or research lab, LSU equips you with the in-demand skills and hands-on experience employers value most.

Potential Careers

Business Development
Business Intelligence
Consulting
Digital Marketing
Energy Sector
Healthcare Administration
Human Resource Management
Operations Manager
Project Manager

Workplace Settings

Consulting Firms
Corporations
Energy Companies
Financial Institutions
Government Agencies
Nonprofits
Small Businesses
Startups

$57,000

Average alumni General Business salary 5 years after graduation

What General Business Looks like

Abby Brown: Networking Reception and LSU Career Fair

General Business Major A-Z: What You Love

LSU Alum Madison Menou Found a Home in the Energy Sector by Thinking Creatively

Building Skills

Business Accounting Learn to interpret and analyze financial data that drives business decisions.

Applied Economics Explore how market trends and policies shape business outcomes and predict future impact.

Information Systems & Analytics Use data, tech, and tools to study and solve real-world business challenges.

Marketing Strategy Understand consumer behavior and learn to target and connect with the right audience.

I chose general business because I wanted to control my education. The major’s flexibility allowed me to learn about what interests me. My goal is to become a corporate attorney, and with my degree, I hope to have obtained the knowledge to manage a firm. The beauty of general business is that if law doesn’t work out, hundreds of opportunities await me. Makena St. Amant
BS General Business ’23
JD Candidate, University of San Diego Law School

The first time I walked on [LSU's] campus as a senior in high school, it just felt like the right fit. Trying new food, meeting my now-wife ... the list of great memories from LSU go on and on. Donald Morrison
BS General Business ’15
Senior Project Estimator, Universal Creative

LSU has given me hope, opportunities, knowledge, and so many amazing friends. I am so honored to live purple and gold. Juliana Berry
BS General Business ‘25

Advance your Career

Post-graduate education

LSU offers competitively ranked post-graduate programs designed to help you innovate and lead in your field. Engage in advanced coursework, contribute to impactful research, and learn from expert faculty who are solving real-world challenges across Louisiana and beyond. Whether you're looking to deepen your expertise, pivot into a new industry, or accelerate your career, LSU’s graduate programs open the door to a world of opportunity.

Flores MBA Program Master of Public Administration MS Analytics

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